New Gen Paper Toy
Project Summary + Client
The New Gen of Design Paper Toy is a project to promote the School of Design at the University of Central Oklahoma to incoming graphic design students. This campaign is intended to inspire students to feel more confident and enthusiastic about their upcoming years in the program. The packaging includes fun and dynamic illustrations and stickers to encourage students to spread the word about the program and take pride in being part of it.
The packaging was designed to be transparent and bold, reflecting the program's competitive and dynamic nature. The unique box concept made this campaign stand out, and it has won several national and local awards. GD USA also recognized it as one of the outstanding campaigns of 2023.
Brand Strategy | Packaging | Copywriting
