Up Route
Project Summary + Client
Up Route is an interactive campaign designed to combat air pollution in Budapest, Hungary. It does this by using an app that detects stress levels and optimizes driving options to create a better commuting experience.
The app is multidimensional and uses high-end technology to promote a social impact campaign while addressing the serious issue of air pollution.
It has won several awards and is widely acclaimed for its user experience. In 2023, it was even recognized as one of the best university campaigns in the integrated design category at the American Advertising Awards.
Brand Strategy | UI UX | Copywriting | Social Content | Print / OOH
