PETA
Project Summary + Client
The Let's Switch Places project is a social advocacy campaign that aims to raise awareness about animal rights and the cruelty they suffer. The campaign is centered around the idea of "switching places" to promote animal justice and empathy towards animals.
The Let's Switch Places project encourages people to put themselves in the animals' shoes or, in this case, paws, and imagine the horrors they face every day. The initiative aims to promote this message through various mediums to reach a broader audience and help create a more compassionate society.
The campaign features powerful images and videos that showcase the animals' plight and the need for action. The Let's Switch Places project received a featured article by PETA for its Powerful Anti-Speciesist Campaigns and was recognized for its contribution to animal rights advocacy.
Brand Strategy | Social Impact | Copywriting | Social Content | Print / OOH
